Service Is Front Stage: Positioning Services for Value Advantage

Service Is Front Stage Positioning Services for Value Advantage This book contains a simple but powerful definition of services based upon a separation between back stage and front stage activities Services deal with front interactions production and manufacturin

  • Title: Service Is Front Stage: Positioning Services for Value Advantage
  • Author: James Teboul
  • ISBN: 9780230006607
  • Page: 429
  • Format: Hardcover
  • This book contains a simple but powerful definition of services based upon a separation between back stage and front stage activities Services deal with front interactions, production and manufacturing with back stage operations The book uses this distinction systematically to explore all the important issues of the field within a coherent set of concepts and maps, incluThis book contains a simple but powerful definition of services based upon a separation between back stage and front stage activities Services deal with front interactions, production and manufacturing with back stage operations The book uses this distinction systematically to explore all the important issues of the field within a coherent set of concepts and maps, including the service mix, the service triangle and the service intensity matrix This is a novel approach to services that challenges the traditional view.

    • Service Is Front Stage: Positioning Services for Value Advantage - James Teboul
      429 James Teboul
    • thumbnail Title: Service Is Front Stage: Positioning Services for Value Advantage - James Teboul
      Posted by:James Teboul
      Published :2019-07-22T13:47:48+00:00

    2 thoughts on “Service Is Front Stage: Positioning Services for Value Advantage

    1. James Teboul Is a well-known author, some of his books are a fascination for readers like in the Service Is Front Stage: Positioning Services for Value Advantage book, this is one of the most wanted James Teboul author readers around the world.

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